RafterNudge / follow-up, handled

Your leads should not need a second job to become booked work.

RafterNudge is the done-for-you follow-up layer for contractor shops. We connect the tools you already use, keep every inquiry moving, and make the next best action easier to see.

Talk through your follow-upSee the four steps

One calm operating picture

Every lead has a next step.

Missed call

Text back sent

Estimate

Follow-up queued

Finished job

Review request ready

Built around the way your team actually handles calls, quotes, schedules, and customers.

The RafterNudge flow

From first inquiry to a clearer result.

The system stays in the background while the right follow-up keeps showing up in the foreground.

  1. Start with your stack

    Connect existing tools
    01

    RafterNudge fits the tools your shop already depends on — your phone, calendar, CRM, and review platform — so follow-up starts where the work already happens.

    • Phone and missed-call flow
    • Calendar and CRM handoffs
    • Review platform connection

    Connected operation

    Before

    Phone, calendar, CRM, and reviews live in separate handoffs.

    After

    One visible next-step flow keeps the whole job moving.

    For the contractor

    Less tab-switching and fewer leads lost between tools.

    For the customer

    A smoother experience because the shop already knows what happens next.

  2. Nothing slips through

    Capture every inquiry
    02

    Missed-call text backs, estimate forms, and web leads enter one clear follow-up flow instead of getting scattered across inboxes, sticky notes, and busywork.

    • Missed-call text backs
    • Estimate form submissions
    • Web leads and callbacks

    Missed-call text back

    Before

    A voicemail sits unanswered while the customer calls someone else.

    After

    A helpful text back starts the conversation while the lead is still warm.

    AI customer reply

    Before

    An inquiry waits in an inbox with no clear owner or response.

    After

    An AI-assisted reply acknowledges the customer and keeps the next step clear.

    For the contractor

    Every new inquiry gets acknowledged without adding another office task.

    For the customer

    A fast, useful response instead of silence or a dead-end form submission.

  3. The right nudge

    Nurture each lead
    03

    Every lead gets the next useful message at the right point in the customer journey: a reply when they reach out, a reminder when an estimate goes quiet, or a review request after the job.

    • Helpful replies
    • Well-timed reminders
    • Post-job review requests

    Estimate follow-up

    Before

    A quote goes quiet and the team has to remember to chase it manually.

    After

    A thoughtful follow-up lands at the right time without feeling pushy.

    Appointment reminder

    Before

    A customer wonders whether the appointment is still on the calendar.

    After

    A timely reminder makes the visit easier to plan for everyone.

    Post-job review request

    Before

    The job is finished, but the happy customer never gets asked for a review.

    After

    A simple review request arrives while the good experience is still fresh.

    For the contractor

    More consistent follow-up without asking the crew to memorize every touchpoint.

    For the customer

    Useful reminders and check-ins that feel considerate, not automated noise.

  4. See the return

    Report on outcomes
    04

    See which follow-up is moving the business forward, from responses and booked jobs to recovered opportunities and review requests that keep compounding.

    • Responses and booked jobs
    • Recovered opportunities
    • Review activity

    Lead tracking

    Before

    A spreadsheet and gut feel make it hard to see who owns the next move.

    After

    Each lead has a clear owner, status, and next action in view.

    For the contractor

    A clearer pipeline for deciding where the team should spend time today.

    For the customer

    Fewer dropped threads and a better chance of getting a complete answer.

Choose the right starting point

Setup once, then keep the follow-up moving.

One-time setup — $499 one time. Monthly follow-up — $149/month. These are separate choices; the monthly subscription does not include the setup fee.

See pricing

A better layer, not another burden

Your crew keeps doing the work. RafterNudge keeps the thread alive.

For the office

Fewer leads lost between the phone, estimate inbox, and calendar.

For the customer

Timely, useful communication that feels like a thoughtful shop — not a pile of automated noise.

Ready to close the follow-up gap?

Tell us where good leads are getting stuck.

Share a little about your shop and current tools. We'll map the simplest way RafterNudge can keep more conversations moving.